society has high leveled their standards and therefore people find themselves in a position where they need to build a strong persona in order to succeed in whatever industry they get into. 

your image and self-portray is major because it will determinate whether your product (which is yourself or your brand) will sell or won't. 

boundaries are no longer established because it's so easy to break them, and what's new today becomes old tomorrow. 

it's very important to connect with the main audience and make them be a part of the project, or at least make them feel like it, so they'll manage to do half of your work by sharing and spreading it in a healthy and positive way. 

you build yourself and give yourself to the public and if the public reacts well to you, the industry will surely react as good as your public and you're all set to go and make your dreams a reality.